Building Ventures from Zero to Scale

Employee #1 at a wellness startup in Bhutan. I've helped grow its team and win international sales, and I'm eager to keep learning in Japan.

View Impact Metrics

Impact in numbers

Revenue and growth earned through direct sales work, in the moments the company needed it most.

$27,000+

Revenue Generated

Single-handedly secured via 10 local and international conferences during critical cash-flow phases.

5x

Team Scaling

Joined as Employee #1 when nothing was set up; helped scale the team from 2 to 10 in under 12 months.

$4,000

in 3 Days

Initiated a strategic connection to unlock access to the H.E.A.T. International Congress in Bangkok, executing high-ROI international sales.

My GTM playbook

Five principles behind the results. Keep scrolling to turn the pages.

Chapter 1

🌍 Accessing New Markets

Relentless networking. From initiating a friendly, professional connection to taking the risk to travel to Bangkok (H.E.A.T. International Congress), turning conversations into immediate international revenue.

Yangchen with two women at an evening event

What started as a conversation in Bhutan led to an invitation to the H.E.A.T. International Conference, where I had the company sign a partnership with Mr. Dear (his Thai nickname) of the same conference.

Yangchen with a man at a café
Dinner at a Japanese restaurant with two companions
Yangchen with two women holding product packs
1
Chapter 2

🏗️ End-to-End Ownership

Built structures from absolute zero. Experienced in managing supply chain logistics, farmer-supplier pipelines, laboratory testing, and launching consumer sub-brands (KUZU) from the ground up.

Yangchen at a conference booth, taking a selfie with two visitors
The Pure Bhutan team at a product booth with a visitor holding a KUZU pack
2
Chapter 3

🤝 Cultural Empathy & Global Outlook

Deep innate curiosity for global perspectives. While rooted in Bhutan, actively builds deep international friendships (including close Japanese connections like Yuki and Reina), matching global mindset with local respect.

Friends gathered around a table at the Old Factory
Full Instagram story photo of friends and family in Bhutan, captioned My family are live in Bhutan
3
Chapter 4

🔥 Uncompromising Grit

A true startup survivor. Navigated extreme runway constraints by collaborating directly with the CEO to deploy emergency GTM strategies, pulling the company forward through raw sales execution.

The team at an event, carrying boxes and equipment
Yangchen at a Pure Bhutan conference booth
4
Chapter 5

🇯🇵 Long-Term Stability & Commitment

Moving to Japan with my spouse as a definitive, long-term life step. Highly motivated to embed into Japanese society, respect its business ethics, and drive lasting commercial value for local ventures.

Pure Bhutan with Kenichi Machida of Kaihatsu Management Consulting Inc

Meeting with Kenichi Machida at the lab
Team photo with Kenichi Machida
Yangchen talking with Kenichi Machida beside lab shelves
5

Where I've done my best work

My current role, and the one that taught me the most.

Pure Bhutan Nutraceuticals

Chief Operating Officer & Marketing Officer

Jul 2025 – Present

Employee #1Team of 2 to 10KUZU sub-brand
  • Sourcing and qualityManaged farmer and supplier networks, laboratory testing and batch traceability.
  • Brand and salesCreated brand content and ran booths at key entrepreneur showcases and conferences.
  • Building from scratchSet up structures where none existed and launched the KUZU consumer sub-brand.

See my full career

Let's build something impactful together in Japan.

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